R Denim

What initially started as a passion project, quickly turned into a successful slow fashion business. Created in 2019, by me, R Denim is a brand born on the west coast out of a love for blue jeans as deep as the ocean. From the belief that everyone needs a go-to pair of denim that inspires confidence and breathes comfort, R Denim is a go-to place to find your dream vintage jean. Since it’s inception, hundreds of jeans have been given a new life and R Denim is available to shop in local boutiques across the lower mainland.

This project consists of creating a cohesive brand, digital marketing, and an e-commerce website. The goal of this website is to bridge the gap between connecting customers and finding their dream vintage one-of-a-kind pair. The website is built using Shopify, delivering a positive user experience to those looking for vintage denim.