The Shore – Brand Identity
BRANDING, PRINT, COLLATERAL
The shore hotel is a fictional hotel created for a self led project. Inspired by Byron Bay, Australia, this hotel is luxurious, fun for all ages, and a place to escape reality.
For this project, my main inspiration was from my travels to Byron Bay in 2019. Remincising of the sun drenched beach and crystal blue waters, I created a moodboard and photo collection on Unsplash to create a look and feel of the fictional hotel.
After I got my inspiration and creativity flowing, I created the stationary to create a cohesive look and feel for the hotel.
To complete this project, I made a brand guideline package with details about the typography, colour, logo do’s and don’t’s, and other important information.
01. Brainstorm Identity
Located in the sunshine state of Australia, e Swell is a boutique hotel steps away from Wategos Beach in Byron Bay. e style guide for this fictional hotel is inspired by sun rays heating the sand and reflecting o the ocean as well as colours from the nature surrounding the hotel.
To make this hotel come to life, I created a collection of photos on Unsplash that complimented with the look and feel I was going for.
02. Create Brand Guidelines
For The Shore, I created a full brand guideline package that includes typography, colours, and stationary. Below is a snapshot of my workflow,
03. Final Brand Guidelines
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