The Shore


The Shore – Brand Identity 


The shore hotel is a fictional hotel created for a self led project. Inspired by Byron Bay, Australia, this hotel is luxurious, fun for all ages, and a place to escape reality.


Graphic Designer




01. Brainstorm

For this project, my main inspiration was from my travels to Byron Bay in 2019. Remincising of the sun drenched beach and crystal blue waters, I created a moodboard and photo collection on Unsplash to create a look and feel of the fictional hotel.

02. Create

After I got my inspiration and creativity flowing, I created the stationary to create a cohesive look and feel for the hotel.

03. Finalize

To complete this project, I made a brand guideline package with details about the typography, colour, logo do’s and don’t’s, and other important information. 

01. Brainstorm Identity

Located in the sunshine state of Australia, e Swell is a boutique hotel steps away from Wategos Beach in Byron Bay. e style guide for this fictional hotel is inspired by sun rays heating the sand and reflecting o the ocean as well as colours from the nature surrounding the hotel.


To make this hotel come to life, I created a collection of photos on Unsplash that complimented with the look and feel I was going for. 


02. Create Brand Guidelines

For The Shore, I created a full brand guideline package that includes typography, colours, and stationary. Below is a snapshot of my workflow,

The Shore in progress

03. Final Brand Guidelines

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See Full Brand Guidelines

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