The Shore

Branding

The Shore – Brand Identity 

BRANDING, PRINT, COLLATERAL

For this project, I first looked at some hotel websites to get some inspiration. After I got some inspiration and key points, I chose a location to base this fictional hotel in. The final selection was Byron Bay, Australia. A place that I feel in love with during my travels last year.  Once the location was selected, I looked at some photos on Unsplash and Pinterest and created a moodboard. This moodboard included some photos, typography, and colours that I felt inspired by. 

 

After I was feeling inspired, I chose what colours I wanted to use. I went for earthy tones that also mimicked the beach, palm trees, and the sun.

 

Once the foundation of the style tile was complete, I created a logo for the hotel. I sketched a few on paper and then made a few variations using illustrator. It is a minimal logo, highlighting the name of the hotel: The Shore Hotel. 

PROCESS

01. Brainstorm

For this project, my main inspiration was from my travels to Byron Bay in 2019. Remincising of the sun drenched beach and crystal blue waters, I created a moodboard and photo collection on Unsplash to create a look and feel of the fictional hotel.

02. Create

After I got my inspiration and creativity flowing, I created the stationary to create a cohesive look and feel for the hotel.

03. Finalize

To complete this project, I made a brand guideline package with details about the typography, colour, logo do’s and don’t’s, and other important information. 

01. Brainstorm Identity

Located in the sunshine state of Australia, e Swell is a boutique hotel steps away from Wategos Beach in Byron Bay. e style guide for this fictional hotel is inspired by sun rays heating the sand and reflecting o the ocean as well as colours from the nature surrounding the hotel.

 

To make this hotel come to life, I created a collection of photos on Unsplash that complimented with the look and feel I was going for. 

 

02. Create Brand Guidelines

For the shore, I created a full brand guideline package that includes typography, colours, and stationary. Below is a sample of my logo creation. If you’d like to see the full brand guidelines, check the link below.

03. Final Brand Guidelines

See Full Brand Guidelines

Let’s connect! Reach out to me at rachelbdiamond@gmail.com