Radiate SkincarePACKAGE DESIGN
Radiate Skincare is a fictional skin care brand inspired by long days spent at the beach and sun-kissed skin. With the sun radiating, it’s important we nurture our skin with clean ingredients.
The goal of this project is to create a package design and brand identity that’s targeted to a specific audience. Playing around with colour, typography, and layout made the final design come together smoothly.
To begin, I looked for images on Unsplash. These photos combined created a warm, vibrant, summer feel.
Once the creativity and vision was flowing, I sketched multiple logos. After the design was sketched, I researched many font pairings.
The final logo and packaging was made using Illustrator. Finally, the design was put on a mockup to make it come to life!
01. Brainstorm: Moodboard
Branding & Identity
The design direction of Radiate Skincare is warm, illuminating, and reminiscent of the long summer days spent in the sun. The logo is minimal, featuring an iconic font and a sunburst in the background.
The orange and blue colour choice are complementary, combining the sun with a calming ocean blue. The product for Radiate Skincare is, Afterglow Oil. It is the first product from their clean skincare line. Applied after a day in the sun or during the drier winter months, Afterglow Oil is your saving grace.
02. Ideate: Style Tile
Bold colours and font with a flair, was the perfect match when creating the branding identity for Radiate Skincare.
03. Design – Final Mockup
To visualize the label and logo on the packaging, I added my design to a mockup which was realistic and made the product come to life.
To complete the branding for Radiate Skincare, I created a business card for the founder. The business card uses the primary colour, a vibrant orange paired with a sunburst illustration which encompasses radiating sunrays. Spreading love, sunshine, and skin health!