Radiate Skincare

PACKAGE DESIGN

Radiate Skincare

BRANDING, PACKAGING

Radiate Skincare is a fictional skin care brand inspired by long days spent at the beach and sun-kissed skin. With the sun radiating, it’s important we nurture our skin with clean ingredients.

The goal of this project is to create a package design and brand identity that’s targeted to a specific audience. Playing around with colour, typography, and layout made the final design come together smoothly. 

Role

Designer

Software

Photoshop, Illustrator

Process

01. Brainstorm

 

To begin, I looked for images on Unsplash. These photos combined created a warm, vibrant, summer feel.

02. Ideate

 

Once the creativity and vision was flowing,  I sketched multiple logos. After the design was sketched, I  researched many font pairings.

 03. Design

 

The final logo and packaging was made using Illustrator. Finally, the design was put on a mockup to make it come to life!

01. Brainstorm: Moodboard

Branding & Identity

 

The design direction of Radiate Skincare is warm, illuminating, and reminiscent of the long summer days spent in the sun. The logo is minimal, featuring an iconic font and a sunburst in the background.

The orange and blue colour choice are complementary, combining the sun with a calming ocean blue. The product for Radiate Skincare is, Afterglow Oil. It is the first product from their clean skincare line. Applied after a day in the sun or during the drier winter months, Afterglow Oil is your saving grace.

02. Ideate: Style Tile

Bold colours and font with a flair, was the perfect match when creating the branding identity for Radiate Skincare.

03. Design – Final Mockup

To visualize the label and logo on the packaging, I added my design to a mockup which was realistic and made the product come to life. 

skincare bottle with label and oil dropper

Stationary Sample

To complete the branding for Radiate Skincare, I created a business card for the founder. The business card uses the primary colour, a vibrant orange paired with a sunburst illustration which encompasses radiating sunrays. Spreading love, sunshine, and skin health!

This image is for the business card for the founder
Want to bring an idea to life? Let’s make it happen. Reach out here.