R Denim

Branding, Stationary

R Denim – Stationary


R Denim is a brand born on the west coast out of a love for blue jeans as deep as the ocean. They believe everyone needs a go-to pair of denim that inspires confidence and breathes comfort. R Denim is a curation of preloved denim that are given a new life instead of being thrown in the landfill.


As a fairly new company, I wanted to design the initial logo and create a stronger brand identity for them. By creating stationary and a unique logo for them to use, the brand can stand out from its competitors.


01. Brainstorm

For this project, I started with a pen and paper and created different layouts for the letterhead, business card, and envelope. After I chose one I liked, I played around with the layout until I found something I loved.

02. Create

After I decided on a layout, I created the stationary using inDesign. I had a lot of fun playing around with the text options to create a branded stationary set that embodied the values R Denim stands for. 

03. Finalize

To finalize the project, I put the stationary in a mockup which made it come to life. I was very happy with the finished product.

01. Brainstorm Layout Design: Roughs & Concepts

The layout for each stationary, took a thoughtful process in order to organize all the information needed on the stationary. The most difficult was the business card because there was a small area to present a lot of contact info. I also wanted it to be a unique design that would be rememberable. 

02. Stationary Designs

Business Card Design

Letterhead Design

03. Final Composition 

Want to bring an idea to life? Let’s make it happen. Reach out to me at rachelbdiamond@gmail.com.