R DenimBranding, Stationary
R Denim – Stationary
R Denim is a brand born on the west coast out of a love for blue jeans as deep as the ocean. They believe everyone needs a go-to pair of denim that inspires confidence and breathes comfort. R Denim is a curation of preloved denim that are given a new life instead of being thrown in the landfill.
As a fairly new company, I wanted to design the initial logo and create a stronger brand identity for them. By creating stationary and a unique logo for them to use, the brand can stand out from its competitors.
For this project, I started with a pen and paper and created different layouts for the letterhead, business card, and envelope. After I chose one I liked, I played around with the layout until I found something I loved.
After I decided on a layout, I created the stationary using inDesign. I had a lot of fun playing around with the text options to create a branded stationary set that embodied the values R Denim stands for.
To finalize the project, I put the stationary in a mockup which made it come to life. I was very happy with the finished product.