Combi Cafe

Branding

Combi  – Brand Identity 

BRANDING, PACKAGING, COLLATERAL

This project was first ever brand guideline project. It was a project for my Illustrator class. I really enjoyed redesigning the logo for Combi. This project is not affiliated with the cafe in Byron Bay, Australia. I chose it because I felt there was room for improvement for the logo and I fell in love with the cafe when I visited.   

 

 The brand guidelines for this project cover a little bit about the cafe,  moodboard, colour palatte, typography, logo creation, imagery, and a mock up of a homepage. 

moodboard for cafe brand

PROCESS

01. Brainstorm

For this project, I wanted to redesign the logo for one of my favourite cafe’s I’ve ever visited. Taking inspiration from the location of being near the beach, I wanted to keep it playful and fun.

02. Create

After I got my inspiration and creativity flowing, I made several versions of the logo before the  finalizing the last one.

03. Design

To complete this project, I made a brand guideline package with details about the typography, colour, logo do’s and don’t’s, and other important information. 

01. Brainstorm Identity

 

The logo redesign is inspired by the ocean, sun soaked beaches, and laid back nature of Byron Bay. The locals base their schedules off the time of when to go surfing and where the best Australian coffee is. COMBI initially started out of a Kombi Volkswagen, so I thought it would be fitting to include one with this rebrand.

02. Create Brand Guidelines

moodboard for cafe brand
moodboard for cafe brand
moodboard for cafe brand
moodboard for cafe brand
moodboard for cafe brand
moodboard for cafe brand
moodboard for cafe brand
moodboard for cafe brand
moodboard for cafe brand
moodboard for cafe brand
moodboard for cafe brand
moodboard for cafe brand
moodboard for cafe brand
moodboard for cafe brand

03. Final Brand Guidelines

See Full Brand Guidelines

Want to bring an idea to life? Let’s make it happen. Reach out to me at rachelbdiamond@gmail.com.